Following a slowdown in smartphone sales in early 2020 amid pandemic restrictions in Nigeria, the market saw rising demand in 2021 driven by improving economic conditions, pent-up demand, and the entry of new Chinese OEMs.
This is according to the latest report on mobile phone sales from Counterpoint which shows that smartphone sales in Nigeria grew 81% year-on-year in 2021.
"Sales share of LTE smartphones in Nigeria grew to 72% in 2021, while that of 3G smartphones dropped. The expansion of 4G networks by operators will keep data costs low even as better connection quality and improved internet experience fuel further growth. 5G smartphone sales penetration grew from 0.3% in 2020 to 3% in 2021", says Research Associate Anam Padha.