Threads levels up its creator-focused insights as user growth explodes
The update tools will help creators understand the kinds of content and conversations that resonate with their audiences.
Two years ago, Threads felt like a heat-of-the-moment move. Meta’s answer to Elon Musk’s unravelling of X (formerly Twitter). People joined out of curiosity, maybe even spite. But now, the platform is welcoming over 115 million people daily, and the monthly active count has crossed 300 million per data from DemandSage. It’s no longer trying to catch up; it is building its own lane.
Now suffering from its own success, that growth is putting pressure on the platform to deliver, especially for creators. The latest update answers that call. Threads has introduced a major upgrade to its Insights feature, giving users more clarity on how their posts are performing and where their audience is coming from.
Now, when creators check their analytics, they’ll see a breakdown of engagement metrics by likes, replies, quotes, and reposts. Follower stats go deeper too, with details like top cities, countries, age ranges, and gender.
One of the most useful additions is a new trends chart showing how content has performed over time, across the past week, month, or up to 90 days. It helps creators spot patterns in what’s catching attention and what’s not. Threads also added a “view sources” section that shows exactly where posts are being seen, whether someone saw your post on Threads, Instagram, or Facebook.
The update builds on earlier improvements rolled out in May, including the ability to track link clicks from your bio or posts, a weekly summary of your performance, and tailored suggestions to help grow your community. The platform also recently introduced an in-app DM feature.
Emmanuel Oyedeji
The strategy is to give creators tools to help them understand the kinds of content and conversations that resonate with their audiences.”Meta says the goal is simple: help creators build stronger, smarter audiences.
And growth is very much the story right now. Recent data from Similarweb shows that Threads’ daily mobile users grew nearly 130% year-over-year in June 2025. X still has a slight edge in raw numbers at 132 million, but its year-over-year growth is down more than 15%. Threads are closing that gap fast.
With more visibility, creators need more clarity. Threads is starting to deliver that with real tools that make it easier to understand what works and why. And for a platform with momentum on its side, that might be the smartest move yet.
Henry Chikwem
