Facebook-owned messaging app WhatsApp has launched a new feature earlier reported by Techloy that allows users in Brazil to pay local businesses directly through the app.

This move finally opens up the merchant payment market in Brazil for WhatsApp, providing a seamless and secure checkout experience for users and businesses. Users can search for businesses, add items they want to buy, and make payments within the app.

Previously, users were only able to make peer-to-peer transactions through WhatsApp Pay in Brazil. Due to regulatory restrictions, the company was not able to offer purchases through merchants until now.

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The feature will allow businesses to link a service provider like Cielo, Mercado Pago or Rede to their account to accept payments from users through Mastercard and Visa debit, credit, and pre-paid cards issued by participating banks.

In Brazil, WhatsApp has more than 147 million users, and according to the company, more than 5 million businesses use the app.

While there is no data on how many small businesses currently use WhatsApp, the new feature is expected to significantly boost the adoption of the platform for business transactions.

WhatsApp introduced a similar feature in India last year, partnering with Reliance Jio to enable customers to order groceries through the app.