The iPhone 16 Holds Its Value Better Than the Samsung S24 in the US. In Nigeria, Not by Much.

In 2024, the iPhone 16, Galaxy S24 and Pixel 9 all launched at about $799.

But two years later, the iPhone is worth nearly $200 more than the Galaxy on America’s biggest used-phone marketplace.

In Nigeria, that advantage almost disappears. And that matters for anyone who has ever justified paying more for an iPhone because “it holds its value.” Whether it does depends a lot on where you sell it.

iPhone 18 Pro Price in Nigeria vs US and Other Markets

Prices in Nigeria, South Africa, India and Indonesia run 28% to 45% above Apple's $1,199 US starting price, but taxes explain only part of the gap.

TechloySietoyo Esitikott

Same price at launch. Nearly $200 apart today

The starting line was close to identical. The 128GB iPhone 16 launched at $799, the standard Galaxy S24 at $799.99, and the 128GB Pixel 9 at $799.

On Swappa, a US marketplace for used phones, a 128GB iPhone 16 now averages about $522, as of October 28. A 128GB Pixel 9 averages about $364, and a Galaxy S24 about $330.

So, the iPhone 16 has lost roughly 35% of its launch price. The Pixel 9 has lost about 54%, and the Galaxy S24 about 59%. In real money, an iPhone buyer has lost about $277, while a Galaxy buyer who paid almost exactly the same has lost about $470.

The phones didn’t launch at the same time, so Techloy also worked out how much value each loses per year. The pattern holds: the iPhone 16 loses around 19% of its value a year, the Galaxy S24 around 28% and the Pixel 9 around 30%/31%.

In the US, Apple’s advantage is clear.

TECHLOY ANALYSIS · US RESALE

Same starting price.
Different resale value.

$192

More resale value for the iPhone 16 than the Galaxy S24.

How much is each phone worth now?

US resale averages · launched at about $799 in 2024

$522

iPhone 16

65% retained

$364

Pixel 9

46% retained

$330

Galaxy S24

41% retained

Source: Techloy analysis of launch prices and Swappa averages

Note: US 128GB models; Galaxy launch price was $799.99. Values rounded.

Illustration by: Sietoyo Esitikott

But then we looked at Nigeria. 

iPhone 16 price in Nigeria: How UK-used resale compares

Nigeria’s market works differently. Almost every phone is imported, and many buyers choose between new, UK-used, and Nigerian-used units. Prices also move with the naira.