Why BlackBerry Lost the Smartphone War
BlackBerry once dominated the smartphone market before the iPhone and Android changed everything. Techloy’s first documentary explores the decisions behind one of tech’s most dramatic declines.
Key moments
About this video
In the mid-2000s, BlackBerry was the phone people carried when they wanted to be taken seriously. Presidents used it, CEOs relied on it, and governments trusted it enough to build secure communications around it.
So when Apple unveiled the iPhone in 2007, BlackBerry didn't see an existential threat. Its owners saw an expensive touchscreen phone without a physical keyboard, and believed serious users would never trade productivity for a slab of glass.
That assumption would become one of the most consequential miscalculations in smartphone history. But it wasn't the only one.
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