Africell, the pan-African mobile network operator, has launched its mobile money service 'Afrimoney' in Angola, in partnership with the National Bank of Angola (BNA).

This move follows a pilot phase, and Africell believes that the new platform will digitise the country's informal economy and "unlock" the unbanked population, thus contributing to the country's economic growth.

The Afrimoney platform offers mobile recharge, deposits, person-to-person transfers, bill payments, and merchant payments, and plans to include financial services such as credit, savings, and insurance.

The platform aims to provide essential financial tools to many of approximately 50% of Angolans who don't have bank accounts, enabling people to transact digitally with others on the network. The Afrimoney platform is currently available in the Democratic Republic of Congo, Gambia, and Sierra Leone.

As a welcome promotion, the company is offering new customers free person-to-person transactions and 100% bonuses on all mobile recharges paid for via mobile money.

Africell Group CEO Ziad Dalloul sees the launch of Afrimoney as a critical step in the company's strategy to help customers live more efficiently, be better connected, and access a wide range of digital services, with mobile money linking everything together.