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How X Money Fits Into Musk's Everything App Vision
Photo by Marten Bjork / Unsplash

How X Money Fits Into Musk's Everything App Vision

This hints at a much louder ambition of turning X into a financial super app where social, commerce, and banking converge.

David Adubiina profile image
by David Adubiina

Needless to say, payment solutions like mobile payments, real-time transactions, and digital wallets have radically simplified and accelerated the way money moves. We no longer have to wait days for transfers to be cleared or stand in queues at banks because money now moves as fast as a tweet (or... post).

Which brings us to Elon Musk and his latest move to fuse finance with social media.

Recently, Musk launched a very limited beta test for X Money, the long-anticipated payment feature for the X platform (formerly Twitter), which was originally expected to debut in mid-2024. The rollout is intentionally quiet and tightly controlled, with Musk emphasizing the need for “extreme care” when handling users’ savings.

Source: Elon Musk

Still, the ambition is anything but small.

Behind the scenes, X has already secured 41 money transmitter licenses across the U.S., a strong signal that this isn't just some experimental side project. It’s groundwork for a much bigger play: turning X into a fully functional financial platform embedded directly within a social network.

The full launch is now expected in 2025. And the endgame is clear: to make X an "everything app", where social media, commerce, and financial services all live under one roof.

While this idea is anything but new, when Musk first acquired Twitter, he teased plans for a platform built around “unlimited interactivity,” where users could post, stream, chat, buy, sell, and send money without ever leaving the app. At the time, many assumed this would include cryptocurrency integration, especially Bitcoin.

But turning a social network into a financial platform doesn’t come without pushback.

U.S. Senator Elizabeth Warren has already raised concerns, warning that financial features on X could skirt existing consumer protections and undermine the Consumer Financial Protection Bureau. It’s a fair concern, and one that hints at the deeper regulatory headaches Musk will need to navigate.

Because while launching a payment system like X Money opens up enormous upside, it also comes with serious risk.

If it works the way Musk imagines, users could send money to friends, pay for services, tip creators, and even run businesses—all within the same app they use to tweet and livestream. For creators and brands already active on X, that’s a compelling pitch to get paid without the need to redirect followers to external sites.

But the flip side? Finance is messy. Embedding it into a social app introduces challenges around data privacy, fraud prevention, regulatory oversight, and the bigger question of where tech ends and banking begins. When there’s no traditional bank as the buffer, the stakes and risks multiply.

And while Musk has the capital, the licenses, and the engineering muscle to pull this off, trust is harder to manufacture. Especially when you’re asking people to store and move their money through an app known for memes, livestreams, and viral chaos. That’s likely why this beta is so limited, and why the rollout is being handled with such unusual caution.

Will X Money become a legitimate rival to PayPal, Venmo, or even crypto-native apps like Strike or Wallet of Satoshi? We don’t know yet. But one thing’s for sure: Musk isn’t just trying to reinvent social media. He’s building infrastructure.

And if money starts flowing through X the way he imagines, it won’t just be a platform. It’ll be the place where everything happens and that could change everything.

David Adubiina profile image
by David Adubiina

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