Sharwa, an Egypt-based mobile commerce startup has raised $2 million in its seed funding round, alongside launching a social commerce app in the Middle East, to expand access to bulk social commerce for the people.

  • Founded earlier this year by Alaa Shalaby, Hassan Elshourbagi, and Mohamed Hanafy, Sharwa provides low prices on near 1,000 groceries, appliances, and household items, with discounts available for bulk orders and provision of next-day delivery.
  • The platform gives shared shopping experiences for users. They can collaborate and place their orders in bulk to attract discounts, rather than individually. Shared shopping enables a shared economy which allows buyers to search for cheaper options.
  • Sharwa launched its social commerce app after raising its seed funding from Nuwa Capital, Hambro Perks Oryx Fund, and other investors. It aims to expand into other governorates in Egypt, and scale beyond Cairo where it currently operates.