Egypt’s economic woes seem to have bypassed one particular sector – restaurants. The sector has had a substantial expansion, which is shown in the greater penetration of domestic and foreign brands. With an annualized turnover of $22 billion and a growth rate of 16.8%, the sector is the second-fastest-growing in the nation, behind only information technology and telecommunications.
Despite the overall growth, the majority of them, however, are underutilized, inadequately stocked, and difficult for suppliers to reach. As a result, restaurants frequently purchase items at greater prices from retail stores and choose lower-quality foods to make up for the high food expenditures.
And this is why smaller restaurants find it difficult to compete with their larger counterparts.