Until now, Apple’s premium pricing and limited product portfolio have often been seen as a barrier to its expansion in India. But, the company's increased focus on distribution and marketing is turning the tide, as it views India as a critical future market.
This new approach has driven India to become Apple's fifth-largest iPhone market in the second quarter of 2023, surpassing Germany and France, and ranking behind the U.K., Japan, China, and the U.S., according to data from research group Counterpoint.
This post is for subscribers only
Sign up to read the post and as well as all other member only posts. Subscribing only takes a few seconds and will give you immediate access.
Subscribe now
Already have an account? Log in
