In the ever-evolving landscape of small businesses, the role of instant messaging platforms like WhatsApp has taken centre stage. For these enterprises, chat apps have become more than just casual means of communication; they are the lifeblood of sales and customer engagement.

It's here that Leadsales, a Mexican tech startup, has carved a niche for itself with a distinctive approach that sets it apart from the rest.

The conversational commerce startup recognized the growing trend among small and medium-sized businesses (SMBs) in Latin America, where WhatsApp and similar platforms have become pivotal in closing sales. The startup responded with a unique Customer Relationship Management (CRM) tool, one that seamlessly integrates with native chat apps.

Notably, the company partnered with Meta (Facebook's parent company) to create a specialized Customer Relationship Management (CRM) tool. This tool allows for real-time sales funnel automation and personalized organization of customer chats. Businesses can categorize inquiries about billing, product questions, and other topics and assign them to the most suitable sales leads.

Unlike conventional CRM providers like Salesforce, and Hubspot, Leadsales is taking the unique approach of focusing on the integration of CRM tools within native chat apps to tailor to the needs of businesses in LatAm. The startup currently boasts more than 1,400 customers and an annual recurring revenue of USD $1.6 million.

Now, Leadsales is poised for substantial growth and innovation as it recently secured $3.7 million in a seed funding round led by Ulu Ventures and Blue Pointe Ventures.

This injection of capital will play a pivotal role in the startup's journey as it looks to expand its footprint and solidify its position in the Latin American market. It also plans to launch a Series A in the near future and expand into markets in India, Africa, and Southeast Asia.