Fresh on the heels of Apple's recent event, the spotlight now shifts to Amazon as it gears up for its annual Devices and Services event, taking place on September 20 at its new headquarters in Arlington, Virginia.

This eagerly anticipated gathering offers Amazon the perfect stage to unveil a slew of new products and platform enhancements, showcasing their relentless drive for innovation, both in hardware and software.

Just to give you a taste of what Amazon could be planning in today's launch, last year's event saw the grand unveiling of the Kindle Scribe, Halo Rise, the Amazon Fire TV Omni QLED, an array of new Blink and Ring security cameras, Eero internet improvements, a revamped Echo Auto, Echo Dot enhancements, an all-new Fire TV Cube, and a substantial Amazon Echo Show 15 update.

This year, however, might unfold with a slightly different tempo after Amazon found itself making headlines earlier in the year when it downsized its workforce by at least 10,000 employees, a significant portion of which were from the devices and services division.

Despite the widespread adoption of its Alexa-powered smart speaker line, with over 500 million units sold, as of 2023, according to Amazon, Alexa Echo devices were sold at a loss or merely broke even. There were even speculations of a possible shutdown of its Alexa unit at the end of 2022.

Ahead of today's launch event, we expect to see new Echo products including Echo Pop, Echo Show 5, Echo Buds, and Echo Auto. Other Amazon products expected to be unveiled include a new Fire TV Stick 4K, Alexa AI integration, a new Eero Wi-Fi router, new Kindle Scribe updates, and a new Amazon Astro.