The traditional sports industry in Latin America has long been plagued by technological limitations, resulting in challenges such as poor finance management, hindered growth and stifled revenue generation. It is evident that the industry is in dire need of a comprehensive upgrade to its financial system.

Lighting up the field with its innovative approach to solving this problem, Colombian fintech firm Fanki has secured an impressive $6 million in a seed funding round led by Broom Ventures and Tenacity Ventures to provide innovative financial solutions for local sports teams, leagues, and organizations.

The fintech offers a comprehensive digital platform that helps sports organizations manage their finances efficiently, generate new sources of income and engage with fans through loyalty programs and personalized benefits like credit cards. By leveraging technology, Fanki empowers sports clubs to optimize their operations, strengthen their bond with fans, and unlock untapped revenue potential.

To this end, Fanki has forged strategic partnerships with renowned sports entities like Club America, Celaya F.C., and the World Boxing Council, highlighting its commitment to revolutionizing the sports industry by leveraging technology and providing cutting-edge solutions.

With the funding, Fanki aims to unlock untapped revenue potential and redefine the relationship between sports clubs and their passionate fans across Latin America. Other investors in the round include Maraton Capitals, and local partners such as Rappi, Frubana or Truora.