Editor's Note: This is a guest article written by Ross Perkin, a UK-based writer telling brand stories through visual media. Follow him on Instagram.

Being a “social media influencer” or a “digital content creator” seems like the perfect job. You get to be your own boss, work anywhere in the world, amass a large audience, and make lots of money. It sounds almost too good to be true.

Well, perhaps it is.

In reality, there is a dark side to social media influencing and content creation that most viewers aren’t aware of. From maintaining your authenticity to balancing public & private life and navigating the pitfalls of social media, being a content creator is harder than it looks.

I spoke to Conrado Evangelisti — a content creator from Argentina — about what it’s really like to be a full-time creator in this day and age. With a combined 800,000 followers across all platforms and views numbering in the tens of millions, it’s clear that he’s doing something right.

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