MENA region adtech startup ArabyAds raises $30 million

ArabyAds, an adtech startup operating in the Middle East and North African (MENA) region has raised $30 million in its pre-Series B funding round from AfricInvest, to expand its offerings to new geographies regionally and globally.

• The funding will be used to expand the startup's services into new geographies, invest in technological advancements, and acquire more talents for improved growth, the adtech claims.
• Founded in 2013 in Egypt, ArabyAds helps businesses to acquire and retain customers, monetize platforms, and leverage tech-led tools for influencer marketing, coupon-based advertising, retail media, live commerce, and on-device contextual advertising.
• With its headquarters in the UAE and tech hubs in Egypt, Tunisia, and Jordan, ArabyAds is driving innovations and helping e-commerce businesses to scale, and achieve measurable results using data-focused, transparency-first, and omnichannel marketing.
• AfrinInvest, investing in the adtech startup is a pan-African investment firm managing multiple alternative assets including private equity, venture capital, and private credit.
• The fund is from AfricInvest's Maghreb Private Equity Fund IV, a Fund investing in small and mid-sized companies to expand regionally and across the African continent, to boost productivity growth and sustainable job creation on the continent.