According to the British investment consultancy Buyshares, Brazil is the world’s fourth-largest market for mobile wallets, and transactions with this advanced payment option are expected to increase up to more than $22 billion by the end of 2023.
In a strategic move to align with evolving consumer habits amid a surge in e-commerce adoption and further enhance its user-first strategy, the Brazilian financial giant PicPay has embarked on a significant integration journey.
The fintech firm has seamlessly integrated with popular digital wallets such as Apple Pay, Google Pay, and Samsung Wallet, offering users a hassle-free and innovative payment experience.
How to Get Started with PicPay Mobile Wallets:
- Download the PicPay app from your device's app store. Ensure you have a PicPay account or create one if you don't already have it.
- Log in to your account, and navigate to the "Cards" tab within the app.
- Within the "Cards" tab, you'll find options to add your credit and debit cards to various digital wallets, including Apple Pay, Samsung Wallet, and Google Pay.
- Select the wallet you want to use and follow the on-screen prompts to link your PicPay cards.
With this latest feature, PicPay's over 34 million active users can now make purchases using their smartphones or smartwatches, eliminating the need for physical cards.
The introduction of this near-field communication (NFC) payment method aligns perfectly with modern payment trends. Even when customers possess a physical card, NFC payments have become one of the preferred methods of conducting transactions.
This significant development is part of PicPay's broader strategy to expand its portfolio, engage its user base more deeply, and solidify its position as one of Brazil's leading financial ecosystems.
With over a decade of history, PicPay has evolved into a versatile and secure provider of financial services designed to simplify and enhance the way people manage their money, both personally and for their businesses.