Smartphone maker Samsung Electronics has decided to stomp its decision to change the default search engine on its smartphones from Google to Microsoft's search engine, Bing in the near future, per a Wall Street Journal report.
Last month, Techloy reported that the South Korean company was supposedly conducting an internal review to explore the possibility of replacing Google with ChatGPT-powered Bing as its pre-installed web-browsing app.
The initial revelation of the potential shift to Bing had hurt Alphabet's shares, sending it on a precipitous descent of up to $55 billion lost. This can be attributed to the fact that phone makers such as Apple and Samsung enter into substantial contracts with search-engine companies like Google to feature their search capabilities on their devices.
In the case of Samsung, it is estimated that Google earns approximately $3 billion per year from their partnership, as reported by the New York Times. The financial implications of such contracts make any decision to alter default search engine options significant and capable of affecting market dynamics.
Now, the smartphone giant has made a U-turn on the decision and has chosen to tread once more on the familiar path with Google search.
All of these deliberations only arose after Microsoft Bing began leveraging OpenAI's artificial intelligence technology GPT 4 to enhance its search experience, driving up user engagement in the previously sidelined search engine. This development has since positioned Bing as a formidable challenger to Google's longstanding dominance in the search engine market.