Editor's Note: This is a guest article written by David Akinfenwa, a content writer/creator with a keen interest in brand storytelling.

The creator economy is in full swing, transforming the landscape of the global economy. The rise of the Creator Economy is not only reshaping the way we work but also how we consume and interact with content. As consumers increasingly demand authentic, personalised, and engaging experiences, creators are gaining unprecedented power and influence.

Research has proved that the creator market is estimated to be worth more than $104.2 billion and is continually growing fueled by the proliferation of social media platforms, online marketplaces, and digital content. As digital technology becomes more accessible and affordable, more people are turning to creative pursuits as a way to express themselves, connect with audiences, and earn a living.

According to a recent report by Policy Circle, the creator economy accounts for between 2% and 7% on average of national GDPs worldwide or a little over 6.1% of the world’s overall GDP. However, as the Creator Economy grows, it also raises important questions about the role of creators in society, the impact of technology, and the ethics of content creation and distribution.

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