Since his takeover, Twitter CEO Elon Musk has continued to put promote the company's paid subscription service, Twitter Blue, as part of the company's goal to bring in the bucks it desperately needs to offset the advertising slowdown on the platform.
The formerly non-subscription service used as a way for identifying prominent entities and organisations, and to curb misinformation and impersonation on the platform now costs $11/month for both iOS and Android devices and $8 for those subscribing on the web platform globally after several price revisions.
In a more daring approach in March, the microblogging platform said that it will strip all legacy verified badges for users as well as organisations from April 1, leaving only accounts actively subscribed to Twitter Blue.
But while the Twitter Blue service relaunch has continued on a rocky ascent since it went live in November, it would seem that Elon Musk's decision to sunset the legacy blue checkmark verified accounts for public figures in favour of paid subscribers has driven up signups for the subscription program.
In March, the Twitter Blue signup page recorded 2.6 million visits, with about 116,000 confirmed signups, a 138% growth from the month before, according to Similarweb estimates. This means that the signup conversion from the company's Twitter blue website went up to 4.5% from 2% the previous month.
Given the recent increase, it is possible that the subscription program could generate more revenue for the company in the future.
However, it is difficult to predict if there would be a sustained growth of new signups as some accounts with the legacy verified badges are still donning their blue tick even after the April 1st deadline.
This could ultimately cause former blue tick holders to call Twitter's bluff and not pay altogether.