The U.S. smartphone market experienced a significant 24% year-over-year (YoY) decline in shipments in Q2 2023, according to recent insights from Counterpoint, making it the third consecutive quarter of year-on-year declines.

Android brands, including industry giants Samsung, Motorola, and TCL-Alcatel, grappled with substantial declines in shipments, reflecting a shift in consumer preferences.

In contrast, Apple managed to display remarkable resilience, resulting in a noteworthy 10% YoY increase in its share of shipments, even as its overall shipments dipped compared to the corresponding quarter of the previous year.

Meanwhile, breaking away from the Android narrative, Google's Pixel series bucked the trend by registering a 48% YoY growth, as shown in the Techloy chart below.

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