With more than 2.5 billion users worldwide, 20% (~500 million) of which are from India, WhatsApp is introducing a game-changing feature that allows its Indian users to pay businesses within the app seamlessly.
To accomplish this, the messaging platform has announced its partnership with PayU and Razorpay, enabling a wide range of payment methods for users, including credit and debit cards, net banking, and all UPI apps in India.
Through the partnership, WhatsApp will leverage its expertise and secure infrastructure to ensure safe and seamless transactions within the app, as it seeks to enhance convenience for both users and businesses, eliminate the need for traditional payment methods and streamline the entire purchasing process.
Particularly, WhatsApp's simple and cost-effective solution is expected to ease the payment process for hundreds of small-scale and local businesses in India.
This move follows WhatsApp's partnering with Stripe earlier this year to help its users in Singapore pay businesses through the app. The app also enabled merchant payments in Brazil in June.
As WhatsApp continues to evolve and expand its offerings to the needs of its users, it is positioned to play an even more significant role in the global communication and digital commerce landscape.
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