Elon Musk's 𝕏 app is making strides towards becoming an "everything app" as the microblogging platform explores video game streaming and live shopping capabilities.
Although these features are in the testing phase, Musk himself showcased the functionality by streaming a 54-minute gameplay of Diablo IV, which was very reminiscent of a Twitch stream. This was posted by the billionaire from an anonymous 𝕏 account with the handle @cyb3rgam3r420.
The billionaire noted that premium subscribers can get an early look at the streaming feature. This impending addition is one of the latest examples of how 𝕏 is turning to creators and new video features in an effort to lure more users to the platform.
This move into gaming is not the only frontier for 𝕏. Much like TikTok's foray into e-commerce with TikTok Shop, 𝕏 is also about to bring a whole new attractive shopping experience to the platform, thanks to its new partnership with socialite Paris Hilton and her 11:11 Media company.
Users will soon be able to watch, chat, and shop simultaneously on 𝕏's platform, enhancing their shopping experience. The live shopping feature will allow viewers to browse products while watching Hilton's live stream and make purchases directly through 𝕏's in-app browser.
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While testing is already in full swing, the official rollout dates haven't been announced. But, it is safe to say that the wait won't be too long, and we'll soon see these exciting features in action.
These groundbreaking features are part of Elon Musk's vision to transform 𝕏 into the ultimate "everything app."
The video gaming streaming market is projected to reach $11.69 billion in 2023, according to Statista, while the live shopping market is projected to reach $500 billion in 2023, according to a report by Jordy Smit titled "Live Shopping: a $500 billion market globally by 2023".
But how 𝕏 intends to contend with established competitors in both the video streaming and live shopping arena remains to be seen.