A new type of ride-hailing service is coming to India's Bengaluru and Pune as California-based ride-hailing platform inDrive announces an expansion into the region.

Differentiating itself from conventional ride-hailing models, by employing a fair-price setting approach that allows passengers and drivers to negotiate fares directly, inDrive is hoping its eccentric business model will give it a competitive advantage ahead of rivals like Uber and Ola with existing operations in the region.

Passengers have the freedom to set their desired fares for rides, while drivers have the flexibility to accept or propose alternative prices based on factors like distance and route. This approach ensures a mutually agreeable transaction between both parties.

Ride-hailing startup inDrive has raised $150 million in a debt funding round
Ride-hailing app inDrive has secured $150 million in a debt funding round from General Catalyst to develop new business verticals. Founded in Russia, but with an established base in Carlifonia, USA, inDrive (formerly inDriver) is a global mobility and urban services platform that connects drivers a…

Now operational in 10 cities in India, such as Delhi-NCR, Kolkata, Mumbai, Chennai, Chandigarh, Jaipur and Bhopal, the ride-hailing company is looking to strengthen its presence in India, increasing its user base and providing enhanced transportation services to residents in the region.

Launched in 2019, inDrive offers a comprehensive range of services including ride-hailing, intercity travel, freight, and delivery. The platform strongly believes in addressing the existing gaps in underserved markets and creating fairer solutions, aligning with its global expansion strategy.

As part of its expansion plans, the company aims to cater to a wider audience by introducing support for regional languages like Tamil. Its strategy is to go to the smaller neighbouring cities in the country to create synergy across all states.