By Ben Gossage, Sales and Marketing Director, Canon Central and North Africa

From Hello Fresh to Spotify, subscription services are now so commonplace they’ve almost become the norm. Subscriptions started life in the media world, with newspaper and magazine subscriptions dating back centuries.

But in the last ten years, the subscription business model has exploded in popularity across consumer industries including fashion, food, and beauty, creating what has been dubbed, the ‘subscription economy.’ The model, which promotes a more convenient, cheaper way of accessing goods, has revolutionized the way we buy and sell consumer products.